People often confuse image consultants with stylists as they can do similar work, but it’s important to know the difference because how you come across is important for your career success, social influence and personal branding.
Let’s start with the definition of a stylist: This is a person whose job is to arrange and coordinate clothes in a stylish and attractive way. Pretty much every celebrity you see on TV or in the movies has a personal stylist who works behind the scenes to make sure they dress properly for all their public appearances and Red-Carpet events. They also may suggest tips on a person’s hairstyle, makeup and any other areas that need to be addressed for them to look their best.
Now, let’s move on to the definition of a Professional Image Consultant, which describes the work I do with business professionals. My role is to create and elevate their personal brand, which includes how they come across, not only in person, but also on stage, on camera in videos and on Zoom. My focus is on personal branding so that they attract their ideal audience or clientele to their business and into their lives. Let’s face it, first impressions still matter!
For example, picture a woman who has just been promoted to a C-suite position with a more public-facing position. She needs to make a greater impression as a leader, influencer and role-model for her organization and is not sure how to go about this and all the subtle details that are involved.
Then, there’s the professional who gives a TEDx talk and wants to resonate with her audience to attract a specific demographic. These are just two examples of when a person needs a personal image consultant to ensure they step into the spotlight with the right appeal from head to toe!
A personal image consultant can work with you to generate more “personal appeal” in attracting potential clients, power-partners and new opportunities from any presentation or business and networking meetings you attend.
Essentially, your personal brand should create an aura around you that people notice! It’s about understanding and working with your body type, choosing clothes that accentuate or balance your shape, wearing colors that look fabulous on you, and even making sure your hair color(s) work with your skin and overall image so that you look fabulous and feel confident.
Are you ready to elevate your confidence, your style and your personal brand? I offer consultations to women in business who want to accentuate the way they come across and be their personal best on EVERY occasion.
