Meet Shelley Golden


Personal Branding Image Consultant


Fashion Stylist

Shelley Golden has been an image consultant and fashion stylist for the past 20+ years.   Being 4th generation in the fashion and clothing business and that both of her parents were raised in the men’s clothing business, it’s no surprise that she continues this legacy in San Francisco and Silicon valley.

As a result of COVID 19, and that most people are now working from home, Shelley created The Zoom Make-Over.   This 5-step process to helps you up-level your online screen presence as well as that of your employees and team members.  This new and innovative process helps create a more professional image to increase your rapport with clients and colleagues, improves your engagement and up-levels your personal brand.

Shelley is a Certified Color Consultant from The Image and Color Institute International and a Color Specialist Member CDI (Color Designers International).

Shelley has been in the fashion industry and visual arts, in one form or another, her entire life.  Originally from Chicago, she started her career working in wholesale and retail, produced fashion shows both domestically and internationally then became a corporate mens’s and women’s fashion stylist and personal shopper in Chicago, Amsterdam and San Francisco.  Shelley was one of the first stylists to organize and present “Dress For Success” seminars and presentations to corporations and educational institutions.  She has designed costumes for theater as well as an is an accomplished seamstress and tailor. Because of this extensive background, Shelley understands how garments are constructed and has an eye to see exactly what is necessary for the perfect fit, giving you that “wow-you-look-amazing” look.

One of Shelley’s biggest passions is that of being a costume historian. She taught “History of Costume” at The International Academy of Merchandise and Design in Chicago, lectured to various groups around the world and served as Assistant Costume Curator at the Wellesley Historical Society in Wellesley, MA.

Having lived in Europe and the Abu Dhabi for 15 years, Shelley has a broad perspective to the variety of ways people around the world put themselves together with color, fabric and design. This influence is clearly evident in how she puts outfits together to bring out the individuality in her clients. Her array of international experiences has enhanced and enriched her understanding of international style, the nuances of “business casual” in the various parts of the world as well as the multi-cultural differences and importance of social and cultural etiquette.

B.S. in Textile and Business from Arizona State University.

“Shelley is a skilled personal stylist with wonderful people skills and a warm understanding demeanor.  A world traveler, Shelley is well versed in fashion history and knowledge on how you can improve your personal style…. and makes it fun!  I highly recommend a personal styling session with Shelley to help clear out your wardrobe clutter and enhance your style and confidence.”         

Monique L. (Event Planner)

Shelley Golden - Pryme Magazine - Do Skirt Lengths Really Matter - ScreenShot

Meet Shelley Golden