When you want to make a statement, reach for RED.
It doesn’t take much—a punchy lip color, a classic coat, a ruby slipper—red’s energy gets noticed wherever it goes.
It commands attention and deserves all the respect it gets. Its dual nature symbolizes passion and warmth, as well as anger and warning. It increases heart rates and draws people in.
It’s a primary color, meaning it can’t be made by mixing other colors. There are many shades of red. There are cool reds that have more blue in them for those of you who have a summer and cool winter color palette. There are the warmer reds that have more yellow and brown for those of you who are springs and autumns.
In some cultures, it symbolizes prosperity and in some, it’s the traditional color of bridal dresses. In all cultures, it’s quite literally our lifeblood.
Red can increase one’s own perceived attractiveness, which in turn boosts self-confidence, and is generally associated with higher levels of attraction from others.
We can’t ignore red’s connection to the holidays. Why do Mr. and Mrs. Claus wear red? Because they have epic style, that’s why! Interestingly, Coca-Cola played a role in cementing Santa’s iconic red suit in its 1930s ad campaigns. Before then, he was often shown in non-Santa colors like blue, green, and brown. Nice work, Coke!
When you want to make a statement—fiery, sexy, or one of warning—red will help you make it.
